Undergraduate Degree

Bachelor of Science in Sales and Marketing

3 years Institute of Public Administration and Management (IPAM) Faculty of Business Administration and Entrepreneurship - IPAM Marketing and Sales
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About this program

What you'll study and why it matters

Program Description

The Bachelor of Science (BSc) in Sales and Marketing at the University of Sierra Leone is an undergraduate program designed to develop professionals with the knowledge, skills, and creativity required to drive business growth. The program equips students to understand consumer behavior, create effective marketing strategies, and implement successful sales initiatives in diverse industries.

Career outcomes

Where graduates go after completion

Career Opportunities:

Sales Executive / Manager

Marketing Officer or Coordinator

Brand Manager or Product Manager

Market Research Analyst

Digital Marketing Specialist

Business Development Officer

Customer Relationship Manager

Advertising and Promotions Officer

Entrepreneur or Startup Founder

Graduates are prepared for employment in private companies, multinational corporations, NGOs, marketing agencies, and for further postgraduate or professional studies.

Requirements

Admission and graduation criteria

The minimum entry requirements for this course are 5 (five) credits at GCE 'O' Level/WASSCE, with C6 or better in English Language and Mathematics, plus C6 or better in any other three subjects in not more than two sittings.

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